We’ve come a long way since a chap called Benz introduced his ‘Motorwagen’ in 1886. Paved roads were a rarity, with the norm being dirt tracks and the rutted aftermath resulting from the centuries of use by horse-drawn carriages – their future about to be their past, as the public took to this new motor-driven alternative on a global scale.

Nottingham’s Radcliffe Road became the first tarmac road in the world in 1902, a happy coincidence as the founder of INEOS prepares to present the cumulation of some 120 years of automotive advancement with what we can proudly boast as, ‘the best 4X4 ever made available to the buying public.’

The INEOS Grenadier combines the best of the best, all assembled with one objective, to provide the user with a physical and technical work vehicle that will endure the harshest of environs and after a wash behind its ears, will look completely at home outside a five-star hotel, the Golf Club or simply outside the farmhouse.

No pretentions, no elitism, no claim to be premium-chic, this new INEOS Grenadier oozes honesty. Its gene-pool is unquestionably varied and super-talented, the result providing a guarantee of performance, reliability and longevity heretofore unknown to those whose work and lifestyle places demands that others cannot deliver on.

Motoring began on dirt roads, no Circle K’s at every crossroads, no coffee-stops, no SatNav’s and little protection from the elements. The INEOS Grenadier is unashamedly a work vehicle, albeit carries safety, comfort and connectivity, required in today’s world of motion. There is no alternative to the INEOS Grenadier – there is no substitute – except another Grenadier.